3 tips from a $3m presentation, Sharpiepresents13
3 things to learn from Russel Brunson’s $3m presentation
Russel Brunson made $3m from a 60 minute presentation at Grant Carfone’s 10x Growth Conference. How great is that. So great that Grant Cardone, the King of Sales, now calls him a mentor. This shows the amazing power of presentation. Here’s 3 things he did to make that $3m which we can all use in our own presentations.
Color
Black & white
The first is his use of color. When you are doing any presentation, you want it to be easy for your audience to read. Few words, big text & black on white background. When you are in a big room, putting black text on a white background or if it’s darker white on black makes it jump out & easy to read.
Red
Russel adds a 3rd color, red. Using other colors can be dangerous because you’re not sure how they will look on the screen, but bold red works well in any light. Red is a powerful color & is often used powerfully by sporting teams, cars, clothes to stand out. The same works with key text on your slides.
Underline
In addition to the red color, Russel also uses another tool to make words stand out, underlining text. This is a very powerful message to the reader to quickly focus on those underlined words. It’s a tool which you probably remember teachers using at school, the internet uses it for words you can click to go to another page.
Permission
Ask the audience
Interaction with audiences used to be very rare in speeches or presentations. Now it is essential & all the great business speakers use this too very effectively, mainly by asking questions & for a show of hands. The key is like a good lawyer to keep the questions simple & to know the answer in advance.
Cover everyone
The more of your audience you can interact with, the better. Russel does this brilliantly & very simply by asking 2 questions. ‘Who here has their own business’ & then ‘who doesn’t have their own business’ that of course covers the whole audience & he goes on to say both can benefit from what he offers. A brilliant tool you could use too.
Permission
Russel does something else brilliant with his audience, he asks for permission, frequently. Grant Cardone commented this is something he learnt from watching. As the audience is there to see him he knows they will say yes & by getting them to say yes, potential buyers are validating their willingness to buy rather than being sold.
Demonstration
Users
Russel also does the most powerful thing to persuade, which is to show as well as to tell. Live demonstrations. He does this in 2 ways. It’s always great to use video in your presentations. Russel does too & he uses video to great effect by showing real users talking abut the product & how it helped them. A kind of live demo.
Demo
He also introduces his product & shows how easy it is to use with a live demonstration. This is something Apple always use to great effect when they launch new products. You can tell people how great your product is, but it’s much bette to show them. That’s what gives them the aha moment so crucial to a successful presentation.
Live
One thing I love to do in my presentations & you can try too is combining audience participation & permission together with live demos. I usually do this with simple calculations using a numbers spreadsheet on a slide. I put 1 or 2 variables the audience can choose themselves to see the result. It’s very powerful.
Magic
Russel Brunson created presentation magic last month. If you watch his full presentation you will be impressed. The audience were & 1,000 stepped up to buy his $3,000 deal, making his presentation worth a cool $3m. Like the best magic tricks, it’s simple. Next presentation, try some bright red, asking your audience & a live demo. See what happens.
Let me know if any of these work for you.
Sebastian
Russel Brunson made $3m from a 60 minute presentation at Grant Carfone’s 10x Growth Conference. How great is that. So great that Grant Cardone, the King of Sales, now calls him a mentor. This shows the amazing power of presentation. Here’s 3 things he did to make that $3m which we can all use in our own presentations.
Color
Black & white
The first is his use of color. When you are doing any presentation, you want it to be easy for your audience to read. Few words, big text & black on white background. When you are in a big room, putting black text on a white background or if it’s darker white on black makes it jump out & easy to read.
Red
Russel adds a 3rd color, red. Using other colors can be dangerous because you’re not sure how they will look on the screen, but bold red works well in any light. Red is a powerful color & is often used powerfully by sporting teams, cars, clothes to stand out. The same works with key text on your slides.
Underline
In addition to the red color, Russel also uses another tool to make words stand out, underlining text. This is a very powerful message to the reader to quickly focus on those underlined words. It’s a tool which you probably remember teachers using at school, the internet uses it for words you can click to go to another page.
Permission
Ask the audience
Interaction with audiences used to be very rare in speeches or presentations. Now it is essential & all the great business speakers use this too very effectively, mainly by asking questions & for a show of hands. The key is like a good lawyer to keep the questions simple & to know the answer in advance.
Cover everyone
The more of your audience you can interact with, the better. Russel does this brilliantly & very simply by asking 2 questions. ‘Who here has their own business’ & then ‘who doesn’t have their own business’ that of course covers the whole audience & he goes on to say both can benefit from what he offers. A brilliant tool you could use too.
Permission
Russel does something else brilliant with his audience, he asks for permission, frequently. Grant Cardone commented this is something he learnt from watching. As the audience is there to see him he knows they will say yes & by getting them to say yes, potential buyers are validating their willingness to buy rather than being sold.
Demonstration
Users
Russel also does the most powerful thing to persuade, which is to show as well as to tell. Live demonstrations. He does this in 2 ways. It’s always great to use video in your presentations. Russel does too & he uses video to great effect by showing real users talking abut the product & how it helped them. A kind of live demo.
Demo
He also introduces his product & shows how easy it is to use with a live demonstration. This is something Apple always use to great effect when they launch new products. You can tell people how great your product is, but it’s much bette to show them. That’s what gives them the aha moment so crucial to a successful presentation.
Live
One thing I love to do in my presentations & you can try too is combining audience participation & permission together with live demos. I usually do this with simple calculations using a numbers spreadsheet on a slide. I put 1 or 2 variables the audience can choose themselves to see the result. It’s very powerful.
Magic
Russel Brunson created presentation magic last month. If you watch his full presentation you will be impressed. The audience were & 1,000 stepped up to buy his $3,000 deal, making his presentation worth a cool $3m. Like the best magic tricks, it’s simple. Next presentation, try some bright red, asking your audience & a live demo. See what happens.
Let me know if any of these work for you.
Sebastian